Five ways photo and video content can help your business.
Isn't it nuts that you can sit down and within ten seconds be talking to a person on the other side of the world? Sometimes we don't appreciate that since we live in it. Technology is an incredible thing.
Living in a digital age like ours leads to opportunities for your business to reach a wider audience in a way older generations could only dream of. And the main way to reach people: content.
So we've compiled a list of five ways photo and video content can help your business grow.
Living in a digital age like ours leads to opportunities for your business to reach a wider audience in a way older generations could only dream of. And the main way to reach people: content.
So we've compiled a list of five ways photo and video content can help your business grow.
1. Tell Your Brand's Story
How great is it that we don't have to market ourselves to everyone we meet huh? That would be exhausting. Imagine having to tell your business story to thousands of people a day. Would that work? Actually... you'd probably make a ton of great contacts, but you'd be spending so much time doing it that you wouldn't do any of the actual work.
So you make a brand video that you upload for thousands of people to watch every day while you do the stuff that really matters. Thank you, modern technoloy.
A recent article by the American Marketing Association claims that brand stories “build stakeholder affinity and influence action.” Not just any brand stories, though. A brand story must intrigue potential clients to be effective, the article says.
Videos of you talking to your cell phone do the job, but if you're watching a video, wouldn't you rather see something professionally done? Brand stories are creative, informative and fun. That's how people will remember you.
The AMA states that "to create true intrigue, businesses must follow the same rules professional film producers do to make their brand stories come alive."
Simply put: don't half ass your brand stories. That's like showing up to a job interview wearing only pants. Or no pants. Pantsless. Your videos are one of the most important first impressions your business can make. Take them seriously.
Though your business may not be able to foot the bill for a slick Madison Avenue video ad, you can take a few tips from filmmakers to create a compelling story.
Skeleton Productions’ Jonathan English puts it this way, “stories…make sense of a chaotic world and bring meaning to our lives. They help us empathize and build trust.”
https://marketinginsidergroup.com/content-marketing/use-video-marketing-to-tell-your-brand-story/
So you make a brand video that you upload for thousands of people to watch every day while you do the stuff that really matters. Thank you, modern technoloy.
A recent article by the American Marketing Association claims that brand stories “build stakeholder affinity and influence action.” Not just any brand stories, though. A brand story must intrigue potential clients to be effective, the article says.
Videos of you talking to your cell phone do the job, but if you're watching a video, wouldn't you rather see something professionally done? Brand stories are creative, informative and fun. That's how people will remember you.
The AMA states that "to create true intrigue, businesses must follow the same rules professional film producers do to make their brand stories come alive."
Simply put: don't half ass your brand stories. That's like showing up to a job interview wearing only pants. Or no pants. Pantsless. Your videos are one of the most important first impressions your business can make. Take them seriously.
Though your business may not be able to foot the bill for a slick Madison Avenue video ad, you can take a few tips from filmmakers to create a compelling story.
Skeleton Productions’ Jonathan English puts it this way, “stories…make sense of a chaotic world and bring meaning to our lives. They help us empathize and build trust.”
https://marketinginsidergroup.com/content-marketing/use-video-marketing-to-tell-your-brand-story/
2. Optimize your website
Here's some hard truth for ya, kid.
If you don't have photo or video content, you won't rank on Google.
Search Engine Optimization is a big pill to swallow. There's a lot to it and it really is like learning a different language. It doesn't matter if you do your own SEO or if you outsource it, photos and video are key to boosting SEO.
A great strategy to make it less overwhelming is to create a web of different types of content with the same idea. For example, write an article with 5 tips for something. What do you have in there? A bunch of great sentences that you can use for social media captions! Look at that, you just wrote a script for a video! If you make a full length video, cut it into shorter edits for brand stories. When you create a bunch of different content rooted in one single idea, your SEO will get so much more easy to manage.
For tips on how to use your photos to improve your SEO, check out this link!
https://www.artsycouture.com/blog/optimize-website-photos
If you don't have photo or video content, you won't rank on Google.
Search Engine Optimization is a big pill to swallow. There's a lot to it and it really is like learning a different language. It doesn't matter if you do your own SEO or if you outsource it, photos and video are key to boosting SEO.
A great strategy to make it less overwhelming is to create a web of different types of content with the same idea. For example, write an article with 5 tips for something. What do you have in there? A bunch of great sentences that you can use for social media captions! Look at that, you just wrote a script for a video! If you make a full length video, cut it into shorter edits for brand stories. When you create a bunch of different content rooted in one single idea, your SEO will get so much more easy to manage.
For tips on how to use your photos to improve your SEO, check out this link!
https://www.artsycouture.com/blog/optimize-website-photos
3. Connect with your audience consistently
No one wants to be bombarded with interrupting ads anymore. Wait, did people used to like that? Probably not. Pretty sure we all hate obnoxious ads that cut in while we're trying to watch T.V. or scroll dink around on our phones.
The way we interact with each other online should be the same way we do it in person with a couple of differences. In real life, we talk, but online we speak mainly through photo, video and written content. Treat people like people, with respect, not as objects you're trying to sell to. Interrupting people to shove your content in their face will probably send them running.
Every time you invest into professional photo or video services , you're actually creating a library of content you can pull from to engage with your online audience in an aesthetically consistent way. Make sure this content adds to your audience's lives. Use your online communication to add value to your audience instead of asking them for things like their money and attention.
Digital content is one of the most valuable resources you have in building your brand and connecting to your audience and ideal customers.
The way we interact with each other online should be the same way we do it in person with a couple of differences. In real life, we talk, but online we speak mainly through photo, video and written content. Treat people like people, with respect, not as objects you're trying to sell to. Interrupting people to shove your content in their face will probably send them running.
Every time you invest into professional photo or video services , you're actually creating a library of content you can pull from to engage with your online audience in an aesthetically consistent way. Make sure this content adds to your audience's lives. Use your online communication to add value to your audience instead of asking them for things like their money and attention.
Digital content is one of the most valuable resources you have in building your brand and connecting to your audience and ideal customers.
4. Social Media
Social media statistics from 2019 show that there are 3.5 billion social media users worldwide, and this number is only growing. That equates to about 45% of the current population. To break down it down, 90.4% OF Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users. 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.
(Lyfemarketing, 2018)
https://www.emarsys.com/en/resources/blog/top-5-social-media-predictions-2019/
(Lyfemarketing, 2018)
https://www.emarsys.com/en/resources/blog/top-5-social-media-predictions-2019/
5. Advertisements
There's an article by MDG Advertising called "It's All About the Images" where they explain how "people are wired to value images."
The power of images lies in the fundamentals of human nature; we’re wired to notice, remember, learn from, and respond emotionally to visuals.
The power of images lies in the fundamentals of human nature; we’re wired to notice, remember, learn from, and respond emotionally to visuals.
- People remember only 10% of information three days after hearing it, on average; adding a picture can improve recall to 65%
- Nearly two-thirds of people say they’re visual learners
- Consumers are significantly more likely to think favorably of ads that emphasize photography, over ads that emphasize text
- Given the powerful pull of images, it’s no surprise that they’re valued by brands:
- Marketers rank images as the most important content type, ahead of text and video
- 68% of marketers say they plan to use images more in the future
- Avoid overused stock images to ensure that your pieces stand out from those of other brands.
Read the full article here: https://www.mdgadvertising.com/marketing-insights/infographics/its-all-about-the-images-infographic/
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